Unlike in the previous years, UK bookmakers have not been lucky in 2015 with its ambition of becoming the best political indicator. This is because the betting markets have not been able to predict correctly a political outcome for the second time this year. Could it be that trends have changed?

During the Greek’s referendum held on Sunday last week, UK bookmakers favored a YES verdict. On the other hand, Paddy Power who offered 2/7 with confidence for a Greek Yes, declared its ‘five figures’ payment four days earlier as the UK bookmaker pulled out of its political market.Even so, the bookmaker’s early pay out of five figures was shattered by an uneven 61% win of Greek NO vote in the Sunday’s referendum.

It is with no doubt that Paddy Power testimonial sent to Bloomberg.com, a financial news source after wrong prediction would read: “My Bad.”

The Irish bookmaker claims to have been overexcited in paying out and that after Paddy Power called the Greek referendum wrongly with a lot of confidence, they are feeling like burying their heads under the sand this morning.

Generally, the Greek’s referendum outcome is a clear representation of another failure of political forecasting by bookmakers.

Another example is in April/May during the UK General Election, the bookmakers had also predicted a win for Labour-SNP hung parliament.

Besides that, during the Scottish independence referendum that happened in September 2014, UK bookmakers had been completely off the mark with the results.

All the same, bookmakers should not lose hope and take encouragement from research firms and political polling, which are ever criticized for failing to provide adequate forecasting data and calling the Greek referendum correctly but still keeps going. After all, that is what makes betting interesting.

It is claimed in the 2001 Australian Interactive Gambling Act that ‘click to call’ service is against the law. However, this did not hinder bet365 based in Australia in initiating the service. This comes even it is clear that the service has brought in a lot of controversies and has prompted the federal police to undertake a thorough investigation on the matter.

Bet365 becomes the third Australian based betting company to activate the project after Willian Hill and Ladbroke Australia had earlier opened the service to their platforms in April. The three betting firms claim that the service falls within the jurisdiction of the 2001 Australian Interactive Gambling Act.

The so called ‘click to call’ service is designed in a manner that a gambler can activate his microphone where he can have a conversation with betting firm’s agents who would in turn place a bet with clients authorization and on his behalf.

The three UK betting companies belief that the service will act as a telephone conversation between a bettor and a betting agent from which they claim would not have violated in betting rules. However, national operators argue otherwise as they claim that the service which has been offering clients live betting as a breach of law.

This prompted the Australian Communications & Media Authority (ACMA) to review the rules and in end it handed the investigation matter to the federal police who would have the rights to conduct the investigation and get the real evidence.

William Hill again has extended its betting channel capabilities and has included another feature on its retail betting TV shop on the premises called Inspired Virtual Sports service.

The TV channel that is now broadcasted in the more than 2,000 locations of William Hill across the United Kingdom has upgraded its digital platform and is now available online and also on mobile devices. There is an additional feed that is available for the players through WilliamHill.com runs from 5pm in the evening to 10pm at night. Some of the added feeds include Inspired’s Rush Greyhounds, Rush Motor Racing, Rush Cycling and Rush Horses. William Hill is now broadcasting US Horse Racing and Racing Post Greyhound TV on the same feed it is broadcasting Virtual sports. It has gone ahead to provide an audio coverage for Irish and UK horseracing.

William Hill is in the forefront in supporting the omnichannel delivery as in the Betting shop TV it gives players the ability to bet in any event and platform available and have their winning settled at the instant that event is completed. Through their Omnichannel Director, Mike Jones,he said that they are committed in giving players and creating an enjoyable and memorable experience to their customers at all time and in the best way they can. He added that William Hill was delighted to be working with Inspired in this and other omnichannel features as he said that the Betting Shop TV has proved to be of great importance to their customers as well.

Inspired sports seemed positive and optimistic on their venture with William Hill through the words of the companies Virtual Sports SVP, Steve Rogers.He said that they were the delighted to be associated with William Hill, a leader in gaming and were thrilled that they were the first option in which William Hill chose on the move to Omnichannel content delivery from multichannel. He further added that this could be a start of a great business relation between the two companies. The partnership is seemed to be taken well by both parties and William Hill customers can now get access to the Betting Shop TV feeds through an Omnichannel platform an upgrade from the previous multichannel method of delivery.

Titanbet UK is now the official sponsor of the meetings on Super Saturday held by Lingfield Park. In the agreement, the bookies will give o 17 races their names in the 5 meetings, scheduled to run from 20^th June to 8^th August, 2015.

The biggest fixtures of the year are Summer Hooves & Grooves Races, as well as, the Music Nights, bringing in up to 8,000 race participants per day at the mixed lawn and all-weather track.

Titanbet has from time to time invested its time and money in the UK racing since its establishment. With only a few years in the industry, the sports book has quickly grown to become popular around the world. This is because it is dedicated in offering full commitment and dynamic gaming experience to every player. They have sponsored Warwick for the Novices’ Kingmaker chase, York for the spring meeting to the course at Lingfield.

Titanbet provides an excellent platform to its clients with the help of Entertainment services from PT, Playtech’s subsidiary, offering different initiatives that attracts new clients in the competitive market. At Titanbet, they believe customers play a crucial role in the industry. Therefore, they are committed in offering the ultimate customer service and great gaming experience possible.

The spokesperson to Titanbet.co.uk; Russell Yershon said that from the previous collaboration with Lingfield their brand had gained huge exposure and their aim would be performing its services with the racecourse during the summer period.

The Lingfield’s Park Resort executive added to say that they were happy to have Titanbet UK on board as an official sponsor during the summer. He pointed out that their park is offering a couple of racing all round the year. However, Summer Hooves & Grooves Series draws in the largest crowds.”

With amazing games, lucrative promotions and unrivalled customer support Titanbet together with Lingfield Park will take variousracecourse to a completely new level.

It is also important to note that Lingfield Park offers its clients a wide array of safe and secure banking options, ranging from e-wallets to different cards. This includes Visa credit/ Debit cards, MasterCard, Skrill, Neteller and Wire transfer. With these options, you can instantly deposit funds into the gaming account.

For Premier Sports airing My Club Betting is now in a deal with Premier Sports as the new broadcast sponsor for The South American Copa Football League. Premier Sports will telecast 26 live matches to the vast majority of UK viewers. TalkTalk 526, SKY channel 428, HD by means of the Premier Player on the web,and Virgin 551will show all the games.

For a wonderful cluster of both prematch and on each football match, there will be an in-run. www.MyClubBetting.com/Copa is your place to be. This edition of the Copa of the Copa América is marked as the 44^th and will bring to play 12 Latin American countries compete for the pivotal finale that will be on 4^th July.

The competition, will commences with a match between Chile and Ecuador, will feature South America’s CONMEBOL and will be comprised of 10 groups, also CONCACAF will also be represented by two visitors from it. With over nine venues the teams will contend in 3 Groups.

An astonishing cluster of common faces from the Premier League will have their summer holiday in the mission for eminence.

Some of the big names likely to give the tournament an edge worth watching include; Chelsea’s holding midfielder Willian and left back defender Filipe Luis,Barcelona’s world class footballer Lionel Messi and creative attacking striker Neymar,Manchester City’s goal scoring wizard Sergio Aguero and fellow teammates Pablo Zabaleta, Martin Demichelis, and midfielder Fernandinho, Tottenham’scenter attack Erik Lamela,Arsenal’sbeststriker and player Alexis Sanchez, Liverpool’s youngster Philippe Coutinho, Manchester United’s starting elevenMarco’s Rojo, on-loan Radamel Falcao and Angel Di Maria, and West Ham’s wingerEnner Valencia.

My Club Betting is supportive of clubs from the grassroots all over the games by giving clubs their own betting sites, regardless of how small or big the clubs are, and is the only main bookmaker who guarantees a return of 20% of net incomes to the club. Those clubs that exploit the zero-expense benefit additionally get free pack and gear.

Clubs can make their own particular betting products at the snap of your mouse and begin winning income promptly.

Marketing Director at My Club Betting,Mark Adams mentioned that, this is one of the greatest football competitions away from the World Cup, with such a large number of set up and known pros in the show. The vast majority of the matches are showcased during night time, this means that the scheduling is radiant for bettors. He also added that it is ideal for soccer fans and part clubs looking for some mid-year entertainment.

They are satisfied to have fashioned this elite relationship to turn into the Official Broadcast Sponsors, for one of the best known competition of the year. The Copa América is considered as a remarkable chance to showcase the My Club Betting brand, which offers numerous live in-play open doors for their customers.